Does your salt match your house?
Mine does, which may or may not be a little weird.
I discovered Salt Farm a few months ago at the farmer’s market in San Diego and fell hard for the color scheme, the jars, and the big numbers.
“Don’t you want to taste it?” the guy selling it asked. “Don’t you want to try the others?”
Ummm . . . to those who say good packaging can sell anything: yes, that.
Find Salt Farm at San Diego Farmer’s Markets (listing here), and on Etsy. Next up for me: Black Truffle Salt, so I can make more of Cindy’s famous (and SO fabulous) $30 Parmesan-Truffle Popcorn.